by sellis | May 19, 2013 | Learning
What does the ice cream shop clerk and the secretary of your potential buyer have in common? They both have something you want. And if you approach them like everyone else, chances are you’ll get the same minimal results from them. There’s an easy way...
by sellis | May 12, 2013 | Learning
Rowan Atkinson plays an under-qualified spy in Johnny EnglishI’m sure you’ve heard the phrase “fake it ‘til you make it.” It’s almost a mantra for entrepreneurs, and I see a smile from whoever says it. What makes me pause for thought is the realization that people...
by kim | Sep 3, 2012 | Learning
by SCORE Studies show that being environmentally friendly is good for your business. Consumers are attracted to businesses that promote “green” efforts to protect the environment. Even high profile companies are making the switch to environmentally conscious vendors....
by kim | Aug 8, 2012 | Learning
by SCORE A great product or first-class service is seldom enough to sustain a lasting impression among your customers. In today’s competitive market, a great branding strategy will help ensure that customers remember your business as the “go-to” source for their...
by kim | Jul 11, 2012 | Learning
by Ron Baron, www.AnInspiredLife.net Small and mid-sized businesses are brushing up on the power of color printing because they need maximum effectiveness and impact when communicating with customers and prospects. There’s no denying it: color has power. It carries...
by kim | Jun 8, 2012 | Learning
You can sell at higher prices without losing customers; here’s how. We live in a very fast-paced society. We use drive-through windows to pick up lunch and next-day delivery for much of our mail. Your clients don’t have time to waste. So, if your client is spending...
