In the video below (see link), Daniel Pink argues the case for understanding motivation in the 21st century.  The author of A Whole New Mind,

Daniel Pink

Daniel Pink

Daniel Pink is now known for being one of the few career analysts to recognize that we are in the midst of a paradigm shift, from a left-brained-based economy to a right-brained-based economy that values creativity, innovation, and meaning.  

The 20th century ultimately brought us the “information age.”  In his book, he argues that anything that can be reduced down to mechanical or task-oriented activity can be easily outsourced and is, therefore, inherently subject to devaluation.  We create value in the 21st century when we learn to bring meaning and beauty to what we do.

In this engaging, often amusing 18-minute video, Mr. Pink announces a “mismatch between what science knows and what business does” with regard to motivation.  Science now offers solid evidence of some shocking revelations concerning motivation, revelations that will leave you thinking —

“I can’t believe I didn’t know that!”

Daniel Pink Speaks About The Puzzle of Motivation